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Autor Wątek: How Nike is taking the next step in digital transformation  (Przeczytany 1075 razy)


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How Nike is taking the next step in digital transformation
« dnia: Październik 27, 2017, 04:55:33 am »

The nike air max 90 mens cheap Oregon-based sporting goods company is reportedly preparing to open "pant studios" in 5, 000 of its stores, Bloomberg reported Thursday, after reviewing supplemental documents handed out at Nike's investor day. The studios would feature women's wear like sports bras and yoga pants — items Trevor Edwards, president of the Nike brand, highlighted during his presentation to investors and analysts. The spaces are slated to open on Nov. 1, right ahead of the holidays. "This $7 billion business will continue to be fueled by more women engaging in sport, wellness and activity, " Edwards said Wednesday about Nike's ambitions. "Our growth in our women's business is outpacing our men's business, and it will continue to do so. "Shares of Lululemon fell about 2 percent Thursday afternoon on the news, and were last down around 1 percent. Representatives from Nike and Lululemon both didn't immediately respond to CNBC's request for comment. This isn't the first time Lululemon has taken a hit from competitors lately.

Nike talked about its plan to speed up manufacturing during the nike air max 90 womens cheap company’s investor day yesterday (Oct. 25). CEO Mark Parker and the rest of the Nike team sought to reassure shareholders that the company still intends to outrun its competition, despite an ongoing slowdown in sales and intense pressure from rival Adidas. But the executives said that new products in the pipeline, more focus on e-commerce, tighter distribution through retail partners, and—of course—speed will be key to the company’s long-term growth. One emphasis at Nike is near-shore production to serve North America, the company’s biggest group of consumers and the world’s biggest buyers of sportswear. Nike makes most of its goods in Asia, but it has started bringing more manufacturing to regions such as Latin America, where it’s using automation to keep labor costs down and make products quickly.

The sportswear giant updated investors on Wednesday on its plans to hit $50 billion in sales by 2020, a target nike air max 95 cheap sale that has been met with some Wall Street skepticism. Those plans do not include retailers that can’t get their act together and make themselves more attractive shopping destinations. Some 40% of Nike’s wholesale business comes from what executives called “differentiated” retailers, or stores that are inviting and present its products in a sophisticated way. The company plans to get that 80% by 2022, executives told Wall Street analysts on an afternoon-long presentation that was webcast. As Nike Brand president Trevor Edwards put it, “undifferentiated, mediocre retail won’t survive, ” adding ominously: “We will be shifting away from this over the next five years. ”

How will they get there, exactly? The company told investors that it has invested in a new, snappily-named Triple Double Strategy to double the growth within three core areas of its business: innovation, speed and the direct connections to its consumers. In the case of the former, innovation has always been a tenet of Nike's business — but now, the company expects for its innovation platforms (i. e.,snazzy new projects) to drive more than 50 percent of revenue growth going forward. Nike kept mum on any details, but we can likely expect for this to at least take the form of continued collaborations with in-demand creatives like Virgil Abloh, who's known to generate unparalleled hype when nike air max 97 cheap it comes to moving product.